Texting is simple, right? It’s short, direct, immediate, personal—what could go wrong? Too often, plenty. It’s easy to misread “direct” as “rude,” & since the message shows up in a very personal way—right on your smartphone—it’s hard not to take it personally if the softer skills of good customer service are lacking. So, how do you maintain a high level of customer service & satisfaction along with the informality & immediacy that texting offers? Fortunately, this session has you covered! Filled with stats & studies, this session explains the advantages your property or company will gain through using texting as a communication medium & helps you navigate around some of the common pitfalls on the SMS path.