From the AIM Website:
Founded in 2005, the Apartment Internet Marketing Conference (AIM Conference®)has been the only multifamily industry conference that focuses on:
Marketing technology: measuring the real world
Psychology of marketing
Automation and artificial intelligence
Leasing technology
Future Tech
Transportation and logistics innovations in real estate
Ethics of personalized data-gathering and marketing
Selling and marketing cutting-edge enhancements to rental living: service amenities, new technology and shared revenue
Back to Basics: Auditing Local, Search Engine and Review presence for Effectiveness